Tag Archives: badge

Google Guaranteed Badge

Google has been making a big push of late with Local Services Ads, which includes its two underlying “trust certifications,” Google Guaranteed (home services) and Google Screened (professional services). And recently the company started making the Google Guaranteed badge available to businesses for a monthly fee, outside of participation in Local …

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Google’s Local Trust Layer?

  Google’s strategy for local has revealed itself. There will be two types of Places in Google – trusted and untrusted.  Get used to this subjective, binary world. The game has changed. What makes a local business trusted on Google? A badge. To this point, the use of the badge …

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