Tag Archives: analysis

Setting Client Expectations

Processing…Please wait. Search Engine Land » Channel » SEO » Setting client expectations with a thorough preliminary SEO analysis Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. There are at least three huge mutual benefits …

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Amazon’s Alexa

(Photo: Jan Antonin Kolar/Unsplash)When it comes to smart assistants and data privacy, it appears Amazon’s Alexa is your worst bet. A new analysis conducted by Reviews.org has revealed that out of the smart assistants you could have on your phone or in your home, Alexa collects the most user data—including …

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Ancient Space Dust

When the solar system was first organizing itself, a disk of gas and dust took shape around the sun’s central mass. It eventually sorted itself into the system of planets we see today. But there are things we don’t know about how that happened. One observation that has been challenging …

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Retrospective Analysis

Processings…Please wait. Opinions expressed in this article are those of the sponsor. Google’s SERP is a very competitive environment. For this reason, getting competitive intelligence on its players is a crucial process that helps understand how the search giant assesses various website search campaign activities. The problem is that when …

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African Coelacanths

African coelacanths (Latimeria chalumnae) reach maturity around the age of 55 and gestate their offspring for 5 years, according to a study published in the journal Current Biology. Latimeria chalumnae off Pumula on the KwaZulu-Natal South Coast, South Africa, on November 22, 2019. Image credit: Bruce Henderson, doi: 10.17159/sajs.2020/7806. Coelacanths …

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Parasitic Scorpionflies

Fleas are not a separate insect order, as previously thought, and are a lineage of scorpionflies, which evolved when they started feeding on the blood of vertebrates sometime between 290 and 165 million years ago (Permian to Jurassic periods), according to a new genetic analysis of fleas and related insects. …

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Better PPC Competitor Analysis

Competitive analysis should be a regular task for anyone involved in managing PPC campaigns. Keeping up with what messaging your competitors are using, what keywords they’re bidding on, and where they’re overlapping with you are important for keeping your own campaigns on point. The Auction Insights sections in Google Ads …

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Link building: Preliminary research and analysis

Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months back, I published a post here on Search Engine Land that outlined the philosophies behind a sound link strategy. Today, I want to build on that post and show the execution …

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SearchCap: Google fun facts, how to hire SEOs & SEO analysis

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s latest search feature serves up fun facts about animals, plants, fruits vegetablesFeb 15, 2017 by Amy Gesenhues Adding the words “fun facts” to queries for …

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