SEO

Google has announced a video help series aimed at helping webmasters and SEOs with short answers to their webmaster and SEO questions. Webmaster Trends Analyst John Mueller introduced the series, saying they hope to cover topics including “404 errors, how and when crawling works, a site’s URL structure [and] duplicate …

Today’s winter solstice 2017 Google doodle brings back the animated mouse that has made an appearance on Google’s home page for each of the equinoxes and now both solstice dates. Previously, the mouse did some spring cleaning all the way back in March for the spring Equinox, enjoyed the sunlight …

Did you switch up your holiday digital marketing strategies in 2017? Maybe extend your search ad campaigns? Or sell on more marketplaces? If so, we want to know about it. Please take five minutes to complete the SMX survey exploring what digital marketing strategies were put in place by search …

Google has confirmed it is testing a new mobile search interface and a new search refinement button. The new search interface shows fewer search results on the mobile search results page, with the option to click on a button labeled “more results.” In addition, Google is testing showing buttons to …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google tests ‘more results’ mobile search interface and new search refinement buttonsDec 21, 2017 by Barry Schwartz Google told us, “We constantly experiment with new search …

Alphabet announced today that Eric Schmidt, the top executive at the company since 2001, is moving out of his role as the Executive Chairman of the Board and will instead remain on the board as a technical advisor. From the press release: “Since 2001, Eric has provided us with business …

As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility that certain financial professionals are held to. …

Google announced it has expanded the Google Assistant software development kit to support additional languages. That means developers can now bring Google Assistant applications to more people. Google Assistant now supports these additional languages and regions English Australia, English Canada, English UK, English US, French Canadian, French France, German and …

Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. A google spokesperson told Search Engine Land “We released several minor improvements during this timeframe, part of our regular and routine efforts to …

Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. So, how can marketers meet the high demand for …