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  William Álvarez, the Director of Organic Search at Catalyst, invited me to his office, 3 World Trade Center, to chat about SEO. We spoke mostly about his thoughts on why structured data is not just important today for getting richer results in Google but his thoughts on why it …

Google has posted an update informing us that the Google rich result testing tool can now report on unloadable embedded resources. Google rich results test. This tool tests to see if your pages have the necessary markup to show rich results in Google search. It can also show you what …

Over the weekend Darren Shaw pointed out and Mike Blumenthal posted about the new Google My Business Provider program (MBP) being rolled out. It supplants the now shuttered Google Trusted Verifier Program. Both programs have the same goal: simplify verification of local business listings at scale for Google My Business …

Retail has become a significant focus of Microsoft’s efforts to support companies’ digital transformation. It bolstered the promotion and advertising segment of its tech stack for retail with the acquisition of vendor marketing platform PromoteIQ in August. Now, the awaited integration with Microsoft Advertising is in beta, Microsoft announced Thursday. …

If you manage large or complex accounts or have extensive campaign naming taxonomies, Google Ads custom dimensions might help simplify your reporting efforts and campaign naming systems. What are custom dimensions? Not to be confused with custom dimensions in Google Analytics, custom dimensions in Google Ads allow you to append …

Locksmiths has actually constantly been a distressed classification on Google. For several years, truthful regional locksmith professionals have actually been crowded out by phony listings and also produced evaluations. Occasionally a write-up calls that to our cumulative interest. Expansive network of phony areas. Most just recently, the CBC checked out …

Retail has become a significant focus of Microsoft’s efforts to support companies’ digital transformation. It bolstered the promotion and advertising segment of its tech stack for retail with the acquisition of vendor marketing platform PromoteIQ in August. Now, the awaited integration with Microsoft Advertising is in beta, Microsoft announced Thursday. …

There was a LOT of changes in the Local SEO world in 2019 – 94 that I’ve tracked (most are listed here). I have to first give Google credit for working so hard to improve the Google My Business product so much. That being said, there are definitely still some …

Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering our campaign assets in 2020. Below is the video transcript: Hi, my name is Brooke Osmundson and I am the associate director of research for NordicClick …

Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience as well as find the platforms your customers are on and experiment if they’re new to you. Below is the video transcript: Hey, my name’s Duane Brown. …