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Structured data in the format of schema markup can have multiple benefits when it comes to search engine optimization (SEO). While it is not a ranking factor, it does indirectly help position your website for better rankings. Some of the benefits of utilizing structured data are: Improved crawling of the …

We’ve been using Siri as an integrated personal assistant since the iPhone 4S launched in October 2011, so voice search isn’t exactly new. But the interest in how it provides answers has become a new hot topic. We know the assistants are pulling many of those voice-based search responses from …

Google grants roughly 44 percent of “right to be forgotten” (RTBF) search de-listing requests. However, a person in the UK whose request was among the 56 percent not granted challenged Google’s decision and won in the UK High Court. The search result in question involved a decade-old criminal conviction, reportedly …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google loses ‘right to be forgotten’ case in UK High CourtApr 13, 2018 by Greg Sterling Decision likely to spark other appeals to courts by those …

Google is testing a new feature in its Chrome browser to show themed search suggestions based on your past searches directly on the Chrome start screen. A Google spokesperson told Search Engine Land that “these suggestions in Chrome are inspired by past searches and help people continue exploring tasks and …

Hreflang tags are among the hardest elements in technical search engine optimization (SEO) to get right. There are a lot of rules and a lot of ways that these tags can go wrong. Google uses attributes rel="alternate" hreflang="x" to serve the correct language or regional uniform resource locator (URL) in …

We all spill milk once in a while, but most of it reaches the cereal bowl because we’ve learned to perfect the art of milk pouring as kids. But milk is expensive, so the last thing you want to do is to let it go to waste… just like your …

This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to digital analytics — and how major analytics vendors are faring in this key vertical. “State of Digital Marketing Analytics in the Top 1000 Internet Retailers” reviews the …

Facebook’s founder and CEO, Mark Zuckerberg, spent nearly five hours Tuesday answering questions from over 40 members of the US Senate Commerce and Judiciary Committees. This appearance, and another one Wednesday with the US House Energy and Commerce Committee comes five months after Congress first grilled the lawyers of Facebook, …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Cambridge Analytica: What we know, what they knew where that leaves usApr 12, 2018 by Michelle Robbins A brief history of the many privacy disasters …