iphone

Apple’s new ad focuses on background animations for Messages

Apple is releasing a new video advertisement for the iPhone and iOS. Like previous ads, this video shows a stark departure from its predecessors. You can feel Tor Myhren’s influence on this ad. The recently hired VP of Marketing Communications has an impressive background in the advertising industry and is …

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The mobile wars are over

It’s time to call it: The mobile wars are over. The mobile market was once vibrant and variegated, a virtual coral reef of odd devices aimed at specific users. There was a phone with a 3D camera! There was one with a weird version of Android that catered to the …

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