Search Engine Land » SEO » Do personas REALLY matter in content marketing? Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience research to figure those things out. And, if …

Search Engine Land » PPC » Why Facebook advertisers should test Performance Max Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The early days of a new Google Ads product often come with some …

Search Engine Land » PPC » Meta rolls out paid verification Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it works. The program is designed to provide users with a blue …

Sony announced Tuesday a new addition to its suite of cameras: the DSC-HX99 RNV. Unlike some of its predecessors, the DSC-HX99 RNV—also known as the Retina Projection Camera kit—doesn’t boast a huge range of features or a fancy autofocus system; instead, it assists visually impaired photographers by projecting images directly …

It’s called organoid intelligence, or OI, and it uses actual human brain cells to make computing “more brain-like.” OI revolves around using organoids, or clusters of living tissue grown from stem cells that behave similarly to organs, as biological hardware that powers algorithmic systems. The hope—over at Johns Hopkins, at …

Search Engine Land » SEO » How to deploy advanced schema at scale Implementing structured data to your key pages has many potential SEO benefits, including higher click-through rates, faster indexing and more impressions. However, deploying schema is challenging. It is not a one-and-done approach where you only need to …

Search Engine Land » SEO » How to successfully scale your content marketing and grow traffic You’ve probably heard how successful content marketing can be when you do it consistently. Consistent content earns 55% more visitors coming to your site and 67% more leads. (Overall, creating content is your best …

You’ve probably heard of “reinventing the wheel,” but what about reinventing the ball? That’s what engineers at Wilson are up to with a new airless basketball prototype. The team leveraged additive manufacturing technology to make a new kind of basketball from a loose hexagonal lattice. You can’t buy one, but …

Neuralink aims to create a brain-computer interface (BCI), which would allow a user to control a computer simply by thinking about it. Such technology could be a boon to those with paralysis or another medical condition that affects mobility. It could also lead to novel ways to interact with technology …

Search Engine Land » SEO » How ChatGPT can help with local SEO ChatGPT can help with various SEO tasks. “Help” being the operative word. It’s important to acknowledge that: Local SEO is no different on all of these counts. ChatGPT isn’t designed to be a local SEO tool. Many …