Don’t miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coast’s largest search marketing conference is coming to San Jose, California, March 13-15, and we want you to join us for three days of actionable, cutting-edge search marketing …
Read More »Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools …
Read More »Google will stop using the old AJAX crawling scheme in Q2 2018
Google announced it will no longer be supporting its original AJAX crawling scheme from back in 2009. Starting in the second quarter of 2018, Google said it will “no longer be using the AJAX crawling scheme.” This should come as no surprise, because Google said years ago that it no …
Read More »Google tests ‘notable moments’ carousel in knowledge graph cards
Google is testing a new feature for some of its knowledge graph cards. The feature shows a section for “notable moments” in a carousel format in the knowledge card. Sergey Alakov shared a screen shot of it on Twitter: The “notable moments” shows webpages that have timeline-based information about the …
Read More »Google coding-game doodle marks 50th anniversary of kids learning to code
Google is marking the 50th anniversary of kids learning computer programming language with its first-ever Google doodle that doubles as a coding game. “Today’s Doodle was developed through the close teamwork of not one or two but THREE teams: the Google Doodle team, Google Blockly team, and researchers from MIT …
Read More »Top 10 local search insights of 2017
Is it just me, or does it seem time flies faster in the local search industry? Another year has gone by, with many changes and developments to boot. Here’s a list of my top 10 insights from 2017: 1. Customer data is the new competitive edge SMBs often feel at …
Read More »Google Santa Tracker is live, counting down the days until Christmas with holiday games & resources
Google has launched its annual Santa Tracker to count down the days until Christmas, serving up holiday games and educational resources. This year’s offerings include coding games to make a dancing elf and one to create original artwork. There is also an elf filter available via a “Santa Snap” game …
Read More »It’s time to change your SEO reports!
You’d think that after a year or so of these posts, I’d run out of things to be on the soapbox about, right? Unfortunately (or maybe fortunately, since they give me material to write about), there are still tons of mistakes and missteps out there in SEO land — and …
Read More »Insights from 130 agencies — State of Email Marketing
Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it performs well at a low cost. SharpSpring gathered insights from 130 agencies to find out: how agencies evaluate platforms. what an agency’s objectives are when implementing a platform. …
Read More »SearchCap: Google snippets increase, Google local Q&A, local services on Google Assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google officially increases length of snippets in search resultsDec 1, 2017 by Barry Schwartz Company says change is meant to provide more descriptive snippets. Merkle: Black …
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