The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own performance, many are taking stock of the competition to get a sense for what other brands are doing. This was a …
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Universal App campaigns (UAC) help you find new app users across Google’s largest properties: Google Play, Search, YouTube and Gmail, as well as millions of websites and apps across the Google Display Network. Back in August, Google (my employer) announced that all app install campaigns in AdWords are becoming UACs. …
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Consumer demand for digital video is exploding. According to a recent study by Cisco, video will make up a whopping 80 percent of all internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Not entirely. In fact, 64 percent of users* are more …
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Advertisers using Oracle DMP can now integrate their first-party data into Bing Ads to create custom audiences for targeting on the search engine, the companies announced Wednesday. The integration opens up additional targeting, bidding and messaging strategies that can be specific to what an advertiser knows about the audience being …
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Twitter is broadening its support of AMP (accelerated mobile pages) to include article analytics. According to the announcement on Twitter’s developer blog, when Twitter loads an AMP version of an article, it will now ping the original article URL to record the view, in addition to passing the query arguments …
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analyticsDec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views happening …
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Roughly three years ago, Yahoo and Mozilla announced that Yahoo would be the default search engine on Firefox in the US. That relationship ended early when Mozilla released the much-improved Firefox Quantum browser last month, with Google as the default search provider. Now, Yahoo’s parent company, Oath (Verizon), is suing Mozilla for breach of contract. Oath …
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Google Lens has gone live or is about to on Pixel phones in the US, the UK, Australia, Canada, India and Singapore (in English). Over the past couple of weeks, I’ve been using it extensively and have had mostly positive results — though not always. Currently, Lens can read text …
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Like Taylor Swift, Accelerated Mobile Pages (AMPs) have a reputation. In a not-very-official Twitter poll, 53 percent claimed AMP was “breaking the web.” What do you think about AMP? — Maximiliano Firtman (@firt) March 23, 2017 The mobile ecosystem is already complex: choosing a mobile configuration, accounting for mobile-friendliness, preparing …
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Black Friday and Cyber Monday continue to gain cultural significance across the US and the globe as shoppers and retailers deepen their relationships through enhanced technology, stronger/more personalized deals and a singular online-offline approach. As for 2017, all major metrics trended up, including click volume, mobile purchases, foot traffic and …
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