SEO

Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site. While targeting non-branded search terms plays an essential role in your overall search strategy, many brands still underestimate and neglect the power of branded …

Apple says it will bring more installs with less effort “at a predictable cost.” That’s how the company is pitching its new Search Ads Basic offering. Apple rolled out Search Ads for the App Store in September 2016. Since that time, Apple has seen significant adoption by developers seeking to drive …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple launches ‘set it and forget it’ Search Ads Basic for the App StoreDec 5, 2017 by Greg Sterling No keywords, no bidding with new simplified …

Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, you should establish a well-defined brand voice, …

Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. It shows the main search result snippet, and below it, it shows a carousel of answers picked from the content on the …

When we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all sorts of sites and deal with them if they responded. The other would spend a significant amount of time doing due diligence prior to …

Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and then again about how Google’s latest wave of AdWords innovations is driven largely by these same technologies. As the move towards automation accelerates, how should agencies and PPC managers update their …

Every year, Google brings its own holiday shine to searches for Hanukkah, Christmas, Kwanzaa, and even Festivus (a holiday inspired by the TV sitcom “Seinfeld”), by decorating corresponding search result pages for each holiday term with relevant imagery. This year’s decorations for holiday searches are now on display. For Hanukkah, …

Google has announced three new search updates around featured snippets, knowledge panel information and suggestions for related topics. According to a post on Google’s The Keyword blog, a selection of featured snippets will now include more images and related search suggestions within the box displaying the featured snippet content. It …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Santa Tracker is live, counting down the days until Christmas with holiday games resourcesDec 4, 2017 by Amy Gesenhues This year’s Google Santa Tracker comes …