SEO

SearchCap: Google audiobooks, local spam & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Law firms spamming Google My Business: Don’t trust your money or your life to them!Nov 30, 2017 by Joy Hawkins Many local businesses are guilty of …

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LaterPay offers first paywall platform for AMP pages

AMP (accelerated mobile pages) is designed to deliver publishers’ pages quickly on mobile devices, but the stripped-down format lacks functionality in some areas. This week, the German-Swiss online payment infrastructure provider LaterPay is releasing what it says is the first AMP-enabled paywall and subscription platform, called AMP Access. While there …

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Google book search now includes audiobook results

Google has added an audiobook option to its book search feature. Now, if you search for a specific book title, the Google book search feature includes an “Audiobook” button under the “Get Book” tab that will display different audiobook platforms offering the title. The book search update was announced via …

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How to choose the right customer data platform

Companies like Netflix, Pinterest, Amazon and LinkedIn build great consumer relationships. They grow their businesses around serving customers and fully understanding them through data. Traditionally, companies have tried to understand and manage customer relationships in two separate types of systems: Channel-centric tools like email services, ads, web analytics, mobile apps …

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My 12 most important SEO metrics to monitor

As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the best utilities, Google Search Console …

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SearchCap: Google donate in search, Google Doodle & SEO SWOT

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO SWOT Analysis: Focus your efforts in areas that deliver resultsNov 29, 2017 by Marcus Miller Wondering where to start with your SEO strategy? Columnist Marcus …

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Shopify meets call tracking

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller …

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