Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: European press agencies push for licensing fees for their content from Google, FacebookDec 15, 2017 by Greg Sterling It remains to be seen whether European legislators …
Read More »Search in Pics: Life size Google snow globe, Bing bean chair, Menorah & more
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Life size Google snow globe: Source: Instagram Bing bean chair: Source: …
Read More »Google Ad Grants policy changes include 5% CTR minimum, up from 1%
Google is making changes to Ad Grants, the AdWords program that provides search advertising grants of up to $10,000 per month to non-profits. As first reported by Robert Brady of Clix Marketing, advertisers and agencies began receiving email notification this week extolling the fact that more than 35,000 non-profits participate in the …
Read More »SEO in 2018: Optimizing for voice search
Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice search queries in Search Console. If you, like me, want to see voice searches in Google Search Console, definitely submit your feedback on Twitter as John requested. I hear folks …
Read More »Bing announces AI-powered new ‘intelligent search’ features
At Microsoft’s AI event yesterday in San Francisco, the company showcased its vision for AI-enabled computing, as well as its AI differentiation strategy. The latter essentially boils down to three big ideas: making AI-supported software broadly accessible to people to improve “everyday” experiences, the seamless combining of work and personal functionality …
Read More »How to calculate your marketing budget
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? There are subjective answers that are easily disprovable from one budget period to another. What worked last year …
Read More »Google adds price tracking features to flight search, hotel search and Google Trips
Google announced it has added features to help you plan your trips, flights and hotel stays for your vacations or business trips. Many of the features are around how you can save money or track prices for a travel destination. Google has been testing many of these features over the …
Read More »Google: Fundamentals of writing meta descriptions don’t change with longer search snippets
Earlier this month, Google confirmed they have extended the search results snippets from 160 characters all the way to a maximum of 320 characters long. Google told Search Engine Land that even though the snippets can be longer, the “fundamentals of writing a description tag” have not changed. Google may …
Read More »SearchCap: Bing & Reddit, Google travel pricing & meta descriptions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Fundamentals of writing meta descriptions don’t change with longer search snippetsDec 14, 2017 by Barry Schwartz Google has officially commented about what webmasters should focus …
Read More »FCC repeals net neutrality by party line vote
As expected, the Federal Communications Commission (FCC) has voted 3 to 2 along party lines to repeal net neutrality. This happened despite widespread public opposition, comment fraud by repeal supporters and the last-minute request of Republican Sen. Susan Collins to delay the vote. FCC Chairman Ajit Pai, a former Verizon …
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