Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Apple launches ‘set it and forget it’ Search Ads Basic for the App Store
Dec 5, 2017 by Greg Sterling
No keywords, no bidding with new simplified search product. - Google’s latest search updates brings more content to Featured Snippets Knowledge Panel info
Dec 5, 2017 by Amy Gesenhues
“Search is not just about answering your questions — it’s also about discovery,” writes Google product manager Michael Galvez. - Google wraps Hanukkah, Festivus, Christmas Kwanzaa searches in festive holiday decor
Dec 5, 2017 by Amy Gesenhues
Hanukkah decorations include a Menorah, Christmas searches display a gingerbread house and candy canes, and Kwanzaa searches get a Kinara. - PPC agencies will play these 4 roles when automation takes over
Dec 5, 2017 by Frederick Vallaeys
Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients. - Links: To speed or not to speed
Dec 5, 2017 by Julie Joyce
Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can’t. - Google testing an answers carousel within the search results snippets
Dec 5, 2017 by Barry Schwartz
Publishers and webmasters might not like this new feature Google is testing. - Secure your SMX West pass now save big. Rates increase next week!
Dec 4, 2017 by Search Engine Land
Don’t miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coast’s largest search marketing conference is coming to San Jose, California, March 13-15, and we want you to join us.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- It’s time to change your SEO reports!
- Pinterest rolls out chatbot, native features for Facebook’s Messenger
- Instagram now lets brands feature Stories Highlights on their profile pages
- Bounce rate: Important metric or junk data?
- Amazon owned nearly 1/3 of all online sales during Cyber Monday
- Google releases Android Go edition for India’s 400 million internet users
- Secure your SMX West pass now save big. Rates increase next week!
- Four brand-building activities that lay the foundation for SEO
- 8 simple ways to utilize a blog to improve SEO results
Search News From Around The Web:
- 15 Facebook Groups Every SEO Should Join, Ahrefs
- Google Is Rolling Out Hotel Price Sliders to Local Packs, Sergey Alakov
- Apple Maps adds public transit directions for Tampa, Fla., Apple Insider
- December 2017 Google Webmaster Report: Algorithms, Snippets Penalties, Search Engine Roundtable
- Increasing Google CPCs, Hallam Internet
- Product ratings on Shopping ads now available globally, Inside AdWords
- Reverse Engineering Your Competitors‘ Backlinks with SEMrush, SEM Rush
- SEO for Ecommerce in 2018 – The Ultimate Guide –, The Upper Ranks
- Unique SEO Metrics to Investigate, Stone Temple
- Yoast SEO 5.9: A more accessible content analysis, Yoast
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