Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West is coming! Here’s everything you need to knowFeb 14, 2018 by Chris Sherman Search Engine Land’s SMX® West is just five weeks away, and …
Read More »A link-building case study: Using brand mentions and competitive linking tactics
Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and benefit from what we did. The situation This campaign launched in March 2017 and was done over six months. The website was five …
Read More »Winter Olympics Google doodle gets Valentine’s Day treatment with two dancing grebes
Google is keeping its Winter Olympics doodle series in play today and has given it a Valentine’s Day treatment. To mark today’s love-themed holiday, in combination with day six of the Winter Olympics, the doodle team designed an animated image of two figure-skating Grebes. The pair glides across a frozen …
Read More »Instapage launches first landing page platform with AMP
Instapage is announcing this week that it is the first landing page platform to offer Accelerated Mobile Pages (AMP) as an option. The San Francisco-based company said it has worked with Google to offer this format for mobile landing pages. Backed by Google, AMP is an open-source project to create …
Read More »Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
Along with the new AMP Story format, Google announced, Tuesday at its Conference in Amsterdam, a new way for developers to leverage the fast-loading, mobile-friendly AMP framework. Effective immediately, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive, engaging email experiences …
Read More »Keyword discovery and expansion with competitive intelligence
Analyzing big data sets is a common challenge facing enterprise search advertisers, particularly for those managing campaigns across a massive volume of keywords. For many advertisers, campaigns will have evolved and developed over time, and the keywords they are using will often be the product of years of iteration, testing …
Read More »SearchCap: AMP Stories, Google Shopping links & more search refinements
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP Stories: The new Accelerated Mobile Pages format from GoogleFeb 13, 2018 by Michelle Robbins Does this doubling down on the mobile framework by adding the …
Read More »Google gets in on mobile ‘story craze’ with new AMP Stories format
This morning Google is releasing “AMP Stories,” a visually rich content format designed to provide publishers with new storytelling options for the mobile web (it also works on desktop). Many people will see the move as an attempt to copy Snapchat or Instagram Stories; but before both, there was Yahoo …
Read More »AMP Stories: The new Accelerated Mobile Pages format from Google
Today, Google announced a new, visually focused format for its AMP (Accelerated Mobile Pages) framework. AMP Stories are intended to be “bite-sized,” visually engaging content constructed primarily of interactive photos and text. Per Google’s announcement: The collective desire was that this format offer new, creative and visually rich ways of …
Read More »Google launches new look for ‘people also search for’ search refinements
Google has launched a new look and feel for the “people also search for” query refinement box. Google has been testing numerous designs of this feature over the years, including dynamic loading versions. Now, Google shows a box around an organic result with “people also searched for” suggestions below, separated …
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