SearchCap: Google AMP email, link building & PPC teams

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• SMX West is coming! Here’s everything you need to know
  Feb 14, 2018 by Chris Sherman

  Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the quality content, speakers, networking activities and meals for which SMX events are famous. SMX West features three packed days exploring the marketing topics that matter most to professionals like you — SEO, […]

• How to build a stronger, more effective PPC team
  Feb 14, 2018 by Frederick Vallaeys

  Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth.

• Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
  Feb 14, 2018 by Michelle Robbins

  The new spec is available through the Gmail Developer Preview, with support in Gmail slated for later this year.

• Instapage launches first landing page platform with AMP
  Feb 14, 2018 by Barry Levine

  The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by 20%.

• Winter Olympics Google doodle gets Valentine’s Day treatment with two dancing grebes
  Feb 14, 2018 by Amy Gesenhues

  On day six of its Winter Olympics series, the doodle team designed a pair of figure-skating grebes that make heart-shaped patterns across a frozen pond.

• A link-building case study: Using brand mentions and competitive linking tactics
  Feb 14, 2018 by Andrew Dennis

  Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• In (partial) defense of Apple’s HomePod
• Snapchat rolls out analytics tool to win back the influencers it has lost to Instagram
• SMX West is coming! Here’s everything you need to know
• Facebook’s fight against spam and clickbait and what it means for advertisers
• Unlocking the wisdom of crowds at your agency or on your marketing team
• Instapage launches first landing page platform with AMP
• Brand Networks lets AI run social ads in its new platform
• Monitoring web migrations: A checklist for moving from one site to another
• How customer lifetime value analysis is transforming partner marketing
• Beyond the AI hype: AI is here and now, and adoption is rising
• Three ways AI will revolutionize email marketing

Search News From Around The Web:

• 4 SEO Techniques All Marketers Should Be Using In 2018, ignitevisibility.com
• 5 PPC Tasks for Improving Account Performance, PPC Hero
• Announcing The Art and Science of Dynamic Search Ads on Bing Ads webcast, Bing Ads
• Google Caught Buying Links Again Via Charity Method, Search Engine Roundtable
• New release: Yoast SEO for TYPO3 2.0, Yoast
• San Jose OK’s prices for Google deal on government parcels, Mercury News
• SearchResearch Challenge (2/14/18): How much did this menu item cost?, SearchReSearch
• Setting Up an AdWords Campaign – A Checklist, Hallam Internet

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