SEO

I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page. News flash — Pages rank for multiple keywords. According to a study by Ahrefs last year, the average page ranking number one also ranked for about 1,000 other relevant keywords. If your …

I confess, I love marketing data. And charts. Lots and lots of charts! Around this time every year, I am never disappointed with the abundance of marketing data available, from holiday takeaways to annual reviews and trends. But inevitably, some of the data is really quite misleading. It’s not necessarily …

On February 22, join Search Engine Land’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding …

Google has removed the View Image button and the Search by Image feature when viewing an individual image within Google Image Search. Google announced this change on Twitter, saying: Today we’re launching some changes on Google Images to help connect users and useful websites. This will include removing the View …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search removes View Image button and Search by Image featureFeb 15, 2018 by Barry Schwartz After making a deal with Getty Images, Google has …

Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to …

Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future. Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience with page …

Google announced that they are bringing the same style of “one-tap access” they introduced a year ago on Android to iOS users today. With the updated Google Maps app for iOS, you will now have quicker access to explore nearby venues and information, driving directions and transit and commuter information …

I’ve been doing pay-per-click (PPC) since 1998, when virtually every setting was manual. While it was painful to manage everything by hand, it forced me to learn the ins and outs of PPC, and that helped me build a successful career.  Today, with automation playing an ever-more-important role in PPC, …

Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the quality content, speakers, networking activities and meals for which SMX events are famous. SMX West features three packed days exploring the marketing topics that matter most to …