SEO

This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were the usual contenders like Budweiser, Pepsi and Kia; brands like Doritos and MMs that returned after taking a Super Bowl break; and debut advertisers like Pringles, …

How’s that “inclusive” new look for Google Shopping results in the EU coming along? Kind of strangely, it seems. Last summer, the European Commission fined Google nearly $3 billion for favoring its own shopping content in search results and hurting competition. The Commission ordered the company to deliver a solution …

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better: Google’s technology is now …

Late last week, Google parent Alphabet and Getty Images announced a sweeping partnership that effectively ends a long-standing copyright and antitrust dispute between Getty and Google, which was filed in early 2016. The newly announced deal was characterized by Getty as “a multi-year global licensing partnership, enabling Google to use …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Getty Images enter a multi-year global licensing partnershipFeb 12, 2018 by Greg Sterling The deal effectively ends Getty’s European antitrust complaint against Google. Monitoring web …

Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow …

Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a structural web change, it is critical to monitor the crawling, indexing, rankings, traffic and organic search conversions on both the old and new web locations. Careful tracking …

Shopping campaigns are a major source of website traffic and revenue for retailers — and not just during the holiday season! Studies show that only 4 percent to 6 percent of the millions of retail products indexed within Shopping products actually receive clicks. The reality is that it’s harder than …

This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be hosted in Seattle, Washington, on June 12 in conjunction with the SMX Advanced Conference, and it …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’Feb 8, 2018 by Michelle Robbins After years of pushing for ‘secure by default’ …