On February 22, join Search Engine Land’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding strategies that will improve your CPC (cost per click) and other important cost metrics.
You’ll learn:
Pointers and tactics for mobile ads that drive top-of-funnel traffic.
How to combine RLSA with Shopping for effective remarketing.
Advanced tips for running cross-channel Shopping campaigns.
