In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Dance Tokyo t-shirts: Source: Twitter The new Android Oreo statue …
Read More »Google AdWords doubles the number of Sitelinks on search ads
A few weeks ago, Google revamped the look and feel of the AdWords Sitelinks to make them a carousel tappable format. But with that change, Google has also doubled the number of sitelinks you can show on your AdWords search ads from four to eight. The updated help documentation use …
Read More »Augmented Reality: Where are we now, and what does it mean for marketers?
Summer 2016 seems like a lifetime ago, doesn’t it? Barack Obama was president, the Chicago Cubs were carrying on their 108-year losing streak and swimmer Ryan Lochte was busy fabricating a story about getting robbed at gunpoint while representing the US at the Rio Olympic Games. One of the biggest digital stories …
Read More »Phrase match is dead. Long live phrase match!
When Google launched their broad match modified match type some years ago, some marketers hailed the demise of phrase match as something of a foregone conclusion. Many, ourselves included, quickly shifted gears and rolled out new campaigns using a combination of broad match modified (BMM), exact match and negative match …
Read More »SearchCap: Google AdWords Sitelinks, phrase match & AR
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords doubles the number of Sitelinks on search adsAug 25, 2017 by Barry Schwartz With the new Sitelinks format for Google AdWords, you can now …
Read More »Google local question-and-answer feature now live in search for all mobile browsers
Google has now rolled out the question-and-answer local feature to all mobile browsers as of last night. SEO Sergey Alakov first spotted the rollout. About 10 days ago, the question-and-answer feature in the local knowledge panel went live for Android devices only. Now it’s visible on iOS devices, including mobile …
Read More »Will iOS 11 help solve Google’s AMP (Accelerated Mobile Pages) URL problems?
While the number of sites using Google’s Accelerated Mobile Pages (AMP) continues to grow, the way the framework displays URLs has often been considered one of the primary impediments to adoption. Users who click on an AMP search query result will note that the URL resolves to Google’s cached page …
Read More »Proof that no ranking boost for responsive sites exists in 2017
Let’s put the mobile configuration debate to bed. For those of you who haven’t been following closely, the industry discussion about mobile design options involves whether it’s better to use responsive web design, adaptive design or separate URLs to achieve better search rankings. Because responsive web design is Google’s stated preference, …
Read More »5 non-traditional skills to look for in a PPC account manager
Hiring a dedicated pay-per-click marketer is tough. Just about every two- and four-year university in North America offers a bachelor’s degree in marketing, and some even offer the opportunity to minor or specialize in digital marketing. But you can’t get a degree in the disciplines that correspond to an actual …
Read More »The secret formula for determining a marketing budget
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet …
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