Your domain name and URL play a big role when it comes to search. Not only is this the destination where your visitors will find you and your content, but the domain you choose also can and does impact your search visibility. While there are more domain options than ever …
Read More »Report: 57% of traffic now from smartphones and tablets
It’s been a little over two years since Google first announced that mobile searches had exceeded desktop queries on a global basis. That number has continued to grow, although the company has not provided an official update recently. At a recent press event, a Google speaker casually said that the …
Read More »SearchCap: Google news changes, video previews in search & Search Console data issue
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google auto-playing video previews in search results carousel on AndroidAug 21, 2017 by Barry Schwartz Google is now showing six-second video previews in the search results …
Read More »Data: Consumers grow more demanding, impatient as brands fall behind
There’s considerable evidence that consumers are growing more impatient and less tolerant of poor or frustrating online experiences. There’s also increasing evidence that most brands aren’t keeping up with customers, creating significant risk and lost opportunities. This gap is reflected in all the CX (consumer experience) research and reports coming …
Read More »Wonky Google Search Console data attributed to a logging issue last week
Google experienced an issue with “data logging” on August 14th and August 15th, according to a post on its Google Search Console data anomalies page. Google wrote “users may see a very slight decrease in numbers due to an internal logging issue.” We know that currently there is a delay …
Read More »Google auto-playing video previews in search results carousel on Android
Google announced they have added video previews to the video carousel that shows up in the search results. Currently, this only occurs when you are using the Google app for Android or using Chrome on Android. When you toggle through the videos in the carousel, it will show you a …
Read More »Optimized store landing pages: An important part of local search strategy
If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your business. Most business owners are aware that building a local search presence requires having profiles on Google My Business, Yelp, Bing Places, Yellow Pages, etc., so that you …
Read More »How to improve your SEO with user-friendly interlinking
At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years. Unfortunately, running a massive content marketing initiative with …
Read More »Google’s Great American Eclipse 2017 doodle offers fun facts about today’s big event
For the first time in nearly a century, the United States will have front row seats to a total solar eclipse today as the moon passes between the sun and the earth. To mark the occasion, Google has traded out the logo on its home page with an animated doodle …
Read More »SearchCap: Google chrome warnings, Facebook marketplace & SEO data
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’Aug 18, 2017 by Barry Schwartz Have forms, login fields and …
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