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Earlier this morning Amazon and Microsoft announced that their virtual assistants will soon work together. Alexa devices will be able to access Cortana, and Cortana will be able to open Alexa: Alexa customers will be able to access Cortana’s unique features like booking a meeting or accessing work calendars, reminding …

When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen AdWords accounts with almost awe-inspiring intricacy. No dimension unsegmented; no campaign setting untweaked; no minute negative keyword unadded. I think we’ve officially reached the point at which some …

The digital space has given marketers massive reach and capability. But with that power comes responsibility, along with an obligation to protect data that can be recognized as personally identifiable information (PII). Recurring audits and safeguards built into your technical layer are critical to ensuring that PII doesn’t pass into …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Alexa and Cortana will soon work together, allowing each to access the otherAug 30, 2017 by Greg Sterling You’ll soon be able to ask Alexa to …

Google is testing displaying in the local pack results if the local website returns the keywords you searched for on their website. For example, if you search for [climate control] in a specific region, the local pack might add an additional line to the search snippet, mentioning if the website …

Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I know that ranking number one in Google search is very, very difficult. But as for ranking number one on YouTube search? Maybe not so much. In …

The signs were all pointing this way. Google announced Tuesday a slight change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the not-so-subtly named “Do not optimize: Rotate ads indefinitely.” The options currently appear as: A bit of …

With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already owned by someone else. Luckily, in some cases, the current owner might be willing to part with it — for the right price. …

Google parent Alphabet is preparing to comply with EU regulators’ demand that it no longer “favor its own content” in shopping search results. Google must propose a solution that will offer “equal treatment” to Google’s shopping rivals by Tuesday at midnight. In June, Google received a long-anticipated antitrust fine of …

Google announced several upgrades to both their flight search and hotel search features to aid searchers in finding the most economical options for their trips. Rolling out on Google Flights is the ability to ability to click on “Dates” to see the calendar view of date combinations with the cheapest …