Google Maps is making it easy for Android users to find parking options. The Android app now has a “find parking” button on the direction card that is displayed once you search for your location. The button leads to a list of parking garages and lots near the intended location. …
Read More »SearchCap: Google AdWords ad rotation, local panel ads & trip search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google upgrades flight and hotel search to provide price grid views moreAug 29, 2017 by Barry Schwartz Google’s new features can help you find the perfect …
Read More »Google Maps local listings can now have videos uploaded
Google announced in the Local Guides Forum that they now are rolling out support to upload videos to Google Maps local listings on Android devices. The help document explains the feature is currently only available to Android users. Google wrote, “To add videos, you must use an Android device. To …
Read More »Take the Search Engine Land AMP (Accelerated Mobile Pages) survey
Google released their AMP (Accelerated Mobile Pages) framework nearly two years ago, and even though Google noted at their recent I/O event that more than 900,000 domains have adopted the framework, that’s just a small fraction (.075 percent) of the 1.2 billion websites on the internet. Given Google’s emphasis on …
Read More »6 web properties you can use to protect your branded search results (with real examples)
This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. Working at an agency that does a large amount of online reputation and crisis management, brand protection is always top of mind. I’ve written about how autocomplete is your brand’s true first impression, and that is still …
Read More »Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
Well, it’s official. Google doesn’t like overly intrusive ads like pop-ups on websites. This sounds counterintuitive, doesn’t it? After all, Google makes its money from advertising. However, as a search engine, Google’s number one priority is to make a searcher’s experience a positive one. And, just as Google put sites …
Read More »Google is testing ads in local business knowledge panels
Google is testing more ad opportunities in knowledge panels. In this case, it’s testing ads on panels for local businesses. Spotted by Dr. Pete Meyers of Moz, the example below shows an ad from Groupon for the featured club. A call to action to “View Deal” links to the related …
Read More »Live Chat Best Practices for Conversion Rate Optimization
As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could read your website visitors’ body language while they are browsing — and better understand which visitors you can profitably engage with and what they …
Read More »SearchCap: Google knowledge panel ads, Google Maps videos & AMP survey
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is testing ads in local business knowledge panelsAug 28, 2017 by Ginny Marvin The new test is part of a broader focus on monetizing the …
Read More »Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels
Last May, Google introduced the ability to find out if a local retailer had specific products in stock right from the knowledge panel listing for the retailer. Now, it’s dedicating a whole lot more real estate to the feature. Glenn Gabe, digital marketing consultant at G-Squared Interactive, tweeted a look …
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