Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google AdWords doubles the number of Sitelinks on search ads
Aug 25, 2017 by Barry SchwartzWith the new Sitelinks format for Google AdWords, you can now have as many as 8 Sitelinks in your ads.
- Phrase match is dead. Long live phrase match!
Aug 25, 2017 by Steve CameronReports of the demise of phrase match have been greatly exaggerated, finds contributor Steve Cameron. It turns out that there are certain situations in which it comes in pretty handy.
- Augmented Reality: Where are we now, and what does it mean for marketers?
Aug 25, 2017 by Brian SmithWith big players like Facebook and Apple committing to the technology, contributor Brian Smith argues that AR is becoming more than just a novelty for marketers.
- Search in Pics: Android Oreo statue, Google Dance Tokyo razor scooters
Aug 25, 2017 by Barry SchwartzIn this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Dance Tokyo t-shirts: Source: Twitter The new Android Oreo statue at the Google campus: Source: […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Proof that no ranking boost for responsive sites exists in 2017
- 5 non-traditional skills to look for in a PPC account manager
- Influencers vs. thought leaders and the rise of image analytics
- Why emotion is crucial to create brand advocates — and what you can do about it
- Spotify’s VP of Growth: CRM is much more than off-the-shelf software
- Forrester Wave: Social ad tech tools are still an ‘immature’ category
Search News From Around The Web:
Industry
- You can be forgotten by Google, but not the British Library, thenextweb.com
Local Maps
- Google Advanced Verification Home Services Ads – An Update, Mike Blumenthal
- Google Local Insights is Not Counting Photo Views, Search Commander, Inc.
Link Building
SEO
- 3 SEO Experiments You Should Try This Year, Search Engine Journal
- Easy and effective Google Analytics alerts for SEO monitoring, SEM Rush
- Google Generally Crawls Home Page First, Search Engine Roundtable
- How to Determine if a Page Is “Low Quality” in Google’s Eyes – Whiteboard Friday, Moz
- Site Navigation Google SEO, The SEM Post
SEM / Paid Search
- E-Commerce PPC Campaigns: Common Execution Mistakes and How to Avoid Them, scubemarketing.com
- Google Shopping Tests Drill Down To Store, Search Engine Roundtable
Search Marketing
- How to Implement AMP for E-Commerce, Search Engine Journal
- How To Kick Off Maintain A Healthy CRO Client Relationship, PPC Hero
- Video: Google Search Update, Mobile First Index, Search Console Changes More, Search Engine Roundtable
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