In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world. That myth is that great content is enough. This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers …
Read More »Crowdsourced genetics study ferrets out the hereditary roots of depression
Glib catch phrases like “better off together” tend to ring hollow when politicians say them. But in at least one arena, we really are better off together, and that’s when it comes to crowdsourced genetics studies. In testimony to this, a new research effort carried out by the drug titan Pfizer …
Read More »Open Bionics partners with NHS for a feasibility study to bring bionic hands to the U.K. health system
Open Bionics is a U.K. startup making bionic hands for patients needing prosthetics and co-founder of the company Samantha Payne came onstage today at TechCrunch Disrupt London to tell us about a new deal between Open Bionics and the National Health Service (NHS) to bring new technologies to amputees. The deal …
Read More »Most students can’t tell fake news from real news, study shows
If you thought you heard the last on fake news, you were sadly mistaken. A Stanford study found that the majority of middle school students can’t tell the difference between real news and fake news. In fact, 82 percent couldn’t distinguish between a real news story on a website and …
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