SEO

  Google Analytics offers a wealth of data via the default installation, but many actions aren’t tracked by default. Getting additional tracking in place often entails digging into technical documentation and working with backlogged development teams. Google Tag Manager can help fill in the gaps, expanding the activity you can …

Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image …

On Sunday, in a rare move, Google pre-announced that it will be rolling out an algorithm update today. Google named it the June 2019 core update. That update is now rolling out according to an update from Google. Here’s Google’s update. At 1:02pm ET, Google wrote “The June 2019 Core Update …

Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s biggest challenges. You’re being asked to get more done and to do it faster, when teams are operating in silos, processes are all over …

I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and also drive user action. Whether I’m pitching the channel to a client or already running campaigns, I seem to come across the …

Google announced it has upgraded the rich results testing tool to let developers and SEOs see how Google sees your rich results between Googlebot desktop and Googlebot mobile. Why let you choose? One of the reasons a site may not have been moved over to mobile-first indexing is that its …

Last week, Google began rolling out some mobile search redesigns — namely, a new black label for ads and favicons for organic search results. The company said that during testing, the favicons made it easier for the majority of users to identify websites and more than two-thirds of users reported …

Google will retire the Target Search Page Location and Target Outranking Share automated bidding strategies at the end of next month. Instead, advertisers will be encouraged to use Target Impression Share, which encompasses  impression share for certain page position targets. When is the changing happening? The strategies will no longer …

Advanced technical SEO is not without its challenges, but luckily there are many tools in the market we can use. And by combining some of these tools not only can we address the challenges we face, we can create new solutions and take our SEO to the next level. In …

Good morning, do you love an underdog? Ten years ago, Microsoft introduced Bing. The company is celebrating the birthday of its search engine next month, but we’re sticklers for detail and published our look back and ahead at Microsoft’s search business on the anniversary of its actual launch day, May …