SEO

As anyone who has used Google’s Help Community knows, it’s not always the official Google representatives that provide the most helpful and useful responses. Oftentimes the best assistance comes from Google’s Gold Product Experts. Previously known as “top contributors” due to their contributions to the now-defunct advertiser community, these luminaries …

A popular Bill Gates quotation reads, “Most people overestimate what they can do in one year and underestimate what they can do in ten years.” That’s often invoked to suggest new technologies don’t change things as quickly as expected but will have a longer-term impact. Such is the case with …

Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid media channels to effectively guide users from discovery to conversion. There was a ton of information in this session I couldn’t fit into this recap, but I wanted …

For approximately five days now, if a searcher tries to click your website URL within your Google Maps listing, they will receive a “redirect notice” from Google. The notice reads: “The previous page is sending you to [the URL you clicked on],” and then adds, “If you do not want …

Google has several types of automated extensions that can display in search ads — seller ratings, call extensions, dynamic sitelinks, etc. It’s currently testing a new version that highlights a site’s popularity. Spotted by Kristie TC Liu, digital marketing strategist at KoMarketing in Boston, the automated extension on a WeWork …

Need to quickly build a campaign or add keywords to an existing one? This script will do the work for you! All you need to do is input a few keywords and headlines in a spreadsheet and BAM! You’ve got yourself the beginnings of a great campaign. I’m a firm …

After a few months of testing it now appears Google has started rolling out the new search bar with icons. Instead of just using text to show the various search categories or verticals for news, video, images, maps, shopping and so on – Google is showing icons that represent those …

SEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded space that enables ad blindness and brand apathy on a foundational level. That’s the view of Susan Wenograd, account group director at Aimclear, who delivered a session on optimizing social ads at …

UK-based marketing firm StrategiQ has released a Google Trends connector for Data Studio. Initially developed for its own clients in July 2018, the now-free tool allows users to extract search trend information directly into their Data Studio reports. Image sourced from StrategiQ. How to get started. To get Google Trends …

Whether you’re an SEO, SEM, or search marketing jack-of-all-trades, SMX was made for you. Join us for the actionable tactics you need to maximize awareness, generate leads, and drive profits in New York City, November 13-14. The all-new SMX East is going to be greatly expanded this year, featuring more …