Google has announced that all new websites “previously unknown to Google Search” will be indexed using mobile-first indexing starting on July 1. Older web sites that are still not being indexed using mobile-first indexing will not be switched yet to mobile-first indexing on July 1st but be moved when those …
Read More »SEL Daily Brief 20190528
Debunking Common AMP Myths – The AMP Blog Google Assistant can now tell you when your next NYC subway train will arrive – The Verge Google Lighthouse Success Stories: Improving Performance with Technical Optimization – Search Metrics Refreshing your Paid Social Campaigns: Say Yes to Refresh! – Periscopix Resource Page …
Read More »Google has fixed the indexing issue from Thursday night
Google has confirmed today that it has fixed the indexing issue that began on Thursday night. Search Engine Land was first to report the new issue of new content not being indexed by Google. The indexing issue. Later Google confirmed the issue on Friday morning saying “We’re looking into a …
Read More »How to see another company’s growth tactics and try them yourself
Every company’s online acquisition strategy is out in the open. If you know where to look. This post shows you exactly where to look, and how to reverse engineer their growth tactics. Why is this important? Competitive analysis de-risks your own growth experiments: You find the best growth ideas …
Read More »Why has paid search been pigeonholed to the bottom of the funnel?
No one can argue that paid search isn’t a fantastic bottom-funnel tactic. The rest of your marketing drives interest in your products or services which then drives consumers to search engines where your SEM acts as an always-on net to capture engagement. But, if every click really is a consumer …
Read More »Google’s indexing issue is now resolved – new content being indexed
Yesterday we reported Google was unable to index new content. Well, Google posted on Twitter earlier this morning that the issue is resolved: The indexing issues from earlier today have been resolved. Thank you for your patience. — Google Webmasters (@googlewmc) May 23, 2019 What happened. It appears based …
Read More »SEL Brief May 23, 2019
One of the advertising industry’s venerable publications recently covered the news that digital exceeded $100 billion in ad spend last year for the first time. The editors highlighted increases in digital audio, digital out-of-home and social media advertising spending. Search ad spending was mentioned after all the other categories …
Read More »The new realities of local search
The concept of “local search” has always been somewhat ambiguous in terms of how it’s defined, how it functions and who uses it. Broadly speaking, local search helps users locate nearby services or retailers based on physical location. Over the years, local search has improved with the widespread adoption of …
Read More »Google rolling out mobile search redesign with black “Ad” label, favicons for organic results
Google Search has a new look on mobile, including an updated “Ad” label. Google is rolling out a new look for Search results on mobile. Announced Wednesday, the update includes a new presentation of text ads and organic listings. What’s new for text ads? The black “Ad” label that Google …
Read More »Google not indexing recent content?
If you try to find new content from the New York Times, Wall Street Journal or your favorite search news site Search Engine Land using Google, you might not find anything. A potential bug with Google search this morning is not bringing up content from many news outlets posted within …
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