SEO

Testing is essential for anybody running a paid search account, and there are many guides for how to go about executing one. However, the majority of them cover how to test in high volume accounts, accounts where it is arguably much easier to accrue the data necessary. In low volume …

Google algorithm update – not confirmed. We are seeing early signals of a possible Google algorithm update. This is not yet confirmed by Google. We will keep an eye on it. Google developer docs updated. Google is continuously updating its developer docs. In fact, many docs related to search, including structured …

Google Maps has added a “popular dishes” section to eatery listings, giving prospective diners a faster way to check out a restaurant’s most talked about food and drinks. The popular dishes section is located within a listing’s overview tab and is already available on Google Maps for Android devices. The …

Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for and being able to frame your pitch around those specific needs. Marketing automation can help you meet those needs. And adding marketing automation to your agency’s …

In preparation for my upcoming SMX Advanced session about The New Renaissance of JavaScript, I decided to code a progressive web app and try to optimize it for SEO. In particular, I was interested in reviewing all key rendering options (client side, server side, hybrid and dynamic) from a development/implementation …

Google has been quietly rolling out a change to the location targeting options in Google Ads. The change was first spotted in display campaigns, but now appears to have rolled out for search and shopping campaigns, too. What’s changing? Google has changed the “People in your targeted locations” option to …

Yoast’s latest plugin update lets webmasters include an image, avatar or logo in its structured data graph and adds a new filter that can be used to disable link indexation. It also announced that it will be pulling support for versions of WordPress below 5.2 as soon as 5.3 is …

Ever since the early days of the internet, content has been a driving force in how we interact with the web. Bill Gates famously stated, “Content is king,” and even Google told us that content and links are driving forces behind their search rankings algorithm. We get it…content is important. …

GongTo / Shutterstock.com Ten years ago today, Microsoft launched Bing. A decade in, Bing’s evolution looks different depending on your perspective. After investing billions, Bing’s market share is still small, but Microsoft has stayed committed to search, used it to enhance its other products and has bigger plans ahead for …

How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There are five more platforms with over a billion users …