The Value of a Happy Customer: Action steps to a great customer experience

A Harris Interactive survey recently commissioned by Lithium found that happy customers – those that have a great brand experience – spend up to one-third of their disposable income with those brands. Customers care even more about their brand experiences than about the products themselves. So how do you use this knowledge to make your customers the happy ones?

Join our experts as they provide actionable steps to create an amazing customer experience with your brand. You’ll also hear more results from the groundbreaking Harris/Lithium research, with real-world examples from top brands, and learn:

• why digital has become more important than the in-store experience.
• how to overcome the disastrous effects of a poor customer experience.
• why RD investments don’t always pay off.

Register today for “The Value of a Happy Customer: Action steps to a great customer experience,” produced by Digital Marketing Depot and sponsored by Lithium.

About The Author