Ocurate, a startup using artificial intelligence to predict customer lifetime value for e-commerce businesses, took in an oversubscribed seed round of $3.5 million. Backers in the round include 8-Bit Capital, DCF Capital, Data Community Fund, AIX Ventures, Italmobiliare, Streamlined Ventures and some individual strategic angel investors like Adam Metzger and …
Read More »Relevance vs. authority: Which link has more value? (Part 2)
Welcome to Part 2 of my series on relevance versus authority in link building. In this series, I’m sharing expert opinions from around the SEO industry. The question I asked these experts was: “All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly …
Read More »Selling the value of link building to management
There is a never-ending issue all SEOs must face: fighting for budget. I’ve found this to be especially true when it comes to link building. SEO, although technical in nature, can be explained in real-world measures to upper management. There’s data, traffic levels, technical configurations and on-site elements directly in …
Read More »Did Google’s Fred update hit low-value content sites that focus on revenue, not users?
Last week, we reported about a new unconfirmed Google ranking update that is going by the name of Fred. Google has not confirmed this update. In fact, they told us they have no comment at all on this. That being said, I spent the weekend collecting sample URLs of webmasters …
Read More »The Value of a Happy Customer: Action steps to a great customer experience
A Harris Interactive survey recently commissioned by Lithium found that happy customers – those that have a great brand experience – spend up to one-third of their disposable income with those brands. Customers care even more about their brand experiences than about the products themselves. So how do you use …
Read More »Venezuela pulls highest-value banknote ‘to strike against mafia’
Image copyright AFP Image caption The value of a 100-bolivar note has dropped to just 2 US cents on the black market The Venezuelan government has announced it will remove the country’s highest-denomination banknote from circulation within 72 hours to combat contraband. Central bank data suggests there are more than …
Read More »Plume ships its value-priced entry into the mesh Wi-Fi fray
We’ve written extensively about a variety of new mesh-based Wi-Fi solutions that are designed to replace both your router and access points, while providing whole home access to the internet. Most of them are clearly easier-to-use than existing solutions, but they’ve tended to be premium priced if you didn’t grab …
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