SearchCap: Pinterest search, Google AdWords call extensions & content quality

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google rolls out AdWords account-level call extensions, among other call updates
  Mar 8, 2017 by Ginny Marvin

  Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way.

• There’s still time to feed your search marketing obsession @ SMX West
  Mar 8, 2017 by Search Engine Land

  We’re just 2 weeks away from Search Engine Land’s SMX West, the premier marketing conference for search obsessed professionals! What’s in it for you! Join us March 21-23 for more than 100 dynamic and authoritative speakers, keynotes, exceptional networking (including our featured Google Dance!) and more. If you’re obsessed with SEO, SEM, PR, social media or […]

• A technical argument for quality content
  Mar 8, 2017 by Dave Davies

  What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions.

• International Women’s Day Google doodle spotlights women who made their mark on history
  Mar 8, 2017 by Amy Gesenhues

  In addition to today’s doodle honoring women, Google’s home page also includes a link to its #HerVoiceIsMyVoice YouTube video.

• Pinterest’s updated browser extension turns off-Pinterest images into search queries
  Mar 8, 2017 by Tim Peterson

  Pinterest’s extension will scan images on a web page to show related pins. But those visual search results won’t include ads.

• Building your marketing technology team? Bring them to MarTech.
  Mar 8, 2017 by Search Engine Land

  Collaborating is powerful. Harmonized teams produce superior outcomes for their organizations. That’s why you should bring your entire team to MarTech, May 9-11 in San Francisco, CA. You’ll get strategies, insights and be introduced to marketing technology solutions that accelerate your organization’s digital transformation and customers’ experiences. Attend for: Case studies from leading brands who’ve […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Salesforce opens its Einstein AI layer to all customers
• Bot-to-bot marketing is coming soon. Are you ready?
• Hyundai tops a Super Bowl-heavy list of YouTube’s most popular ads from February
• 3 free AdWords testing tools to adopt today
• Building your marketing technology team? Bring them to MarTech.
• Why you need to get back to SEO basics
• There’s still time to feed your search marketing obsession @ SMX West
• The art of quick qualification: Use these 4 tips for more meaningful trade show conversations
• MEC’s Noah Mallin: For advertisers, Snapchat has ‘tremendous promise’ [Podcast]
• Study: Google Home has more answers than Amazon Echo
• Three must-read Account-Based Marketing trends for 2017

Search News From Around The Web:

Industry

• Google is acquiring data science community Kaggle, TechCrunch

Local Maps

• Enhanced Business Profile Pages and the All-New ypPreferred Badge, YP Corporate Blog

Link Building

• Buying Backlinks? Read This First, ignitevisibility.com
• How I Get Backlinks Using a Simple Email, SEM Rush
• New functionality: Compare backlinks of 10 competitors, Majestic Blog

Searching

• A glitch for some Google Home users, CNET

SEO

• Does readability rank?, Yoast
• Google Algorithms Signals Are Weighted Differently Based On Query Searcher, Search Engine Roundtable
• Google AMP Not Currently A Ranking Factor But Won’t Say Never, Search Engine Roundtable
• Google Page Render Tool Coming To Search Console, Search Engine Roundtable
• Google Says It’s Possible For YouTube Embeds To Slow Your Page Speed Score, Search Engine Roundtable
• Google: Font Choices Do Not Directly Impact SEO, The SEM Post
• Http vs Https – A Closer Look at Site Security and Your SEO, SEM Rush
• Large Google Algorithm Ranking Update Underway, Search Engine Roundtable
• SEO Rankings Drop: A Step-by-Step Guide to Recovery, Moz
• Weight of Google Ranking Signals Changes Based on Search More, The SEM Post
• Your Five Step Guide to Local SEO, Smokehouse SEO

SEM / Paid Search

• Key Parts in Local Paid Search Strategy, Merkle
• Promotion Extensions: A Quick And Easy Boost For Ecommerce, PPC Hero

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