Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Relevance vs. authority: Which link has more value? (Part 2)May 11, 2017 by Andrew Dennis In part two of his three-part series on authority versus relevance …
Read More »SearchCap: AdWords keyword bids suggest, SEO vs PPC & auditing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 critical areas to consider when performing AdWords auditsMay 12, 2017 by Matt Umbro AdWords audits are a great way to win business and check on …
Read More »SearchCap: Google authority score, hotel reviews & Bing image backstory
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google assesses the ‘authority’ of web pagesMay 3, 2017 by Danny Sullivan Google has no single authority metric but rather uses a bucket of signals …
Read More »SearchCap: Google shopping ads test, IAC buys Angie’s List & SEO predictions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 predictions about the future of SEOMay 2, 2017 by Ryan Shelley What do current trends say about the direction of search, and how can you …
Read More »SearchCap: Google similar audiences, display network & voice search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out similar audiences for Search and ShoppingMay 1, 2017 by Ginny Marvin Now out of beta, similar audiences for Search enables advertisers to target …
Read More »SearchCap: Google job search, metrics on search update & cheese doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google testing its own jobs search engine?Apr 28, 2017 by Barry Schwartz In the market for a new job? Google appears to be testing a …
Read More »SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Assistant bests rivals for questions answered and overall accuracyApr 27, 2017 by Greg Sterling Cortana was second for questions answered, Alexa second-best for accuracy. …
Read More »SearchCap: Google Home recipes, app indexing & Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Simple tips to get your app indexed, ranked installedApr 26, 2017 by John E Lincoln Got an app you’d like to promote? Columnist John Lincoln provides …
Read More »SearchCap: Google Project Owl, trillions of searches & local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project Owl’ — a three-pronged attack on fake news problematic contentApr 25, 2017 by Danny Sullivan Google hopes to improve by better surfacing authoritative content …
Read More »SearchCap: Bing Shopping feeds, Google HTTPS & local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse courseApr 24, 2017 by Wesley Young Many national franchise …
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