SearchCap: Google warrant, PPC teams & AMP

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google receives search warrant for identities of everyone who searched crime victim’s name
  Mar 17, 2017 by Greg Sterling

  If this overly broad warrant were duplicated in other jurisdictions, local law enforcement might use Google as a first stop in their investigations.

• A proven method for building a strong PPC account team
  Mar 17, 2017 by Jeff Baum

  What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management.

• St. Patrick’s Day Google doodle gives center stage to Ireland’s Skellig Michael
  Mar 17, 2017 by Amy Gesenhues

  Located off the coast of County Kerry, Ireland, the island has been categorized as a World Heritage Site by UNESCO.

• Three foolproof steps to excellent AdWords ads
  Mar 17, 2017 by Matt Lawson

  With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence.

• Advice for AMP-curious publishers
  Mar 17, 2017 by Barb Palser

  Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.

• Search in Pics: Green GoogleBot, Google swings hammock a mini Google pool
  Mar 17, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google mini pool: Source: Instagram Google swings: Source: Instagram Google net hammock: Source: Instagram Google graffiti […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Havas, the Guardian, British govt. blacklist Google, YouTube for ‘unacceptable’ ad placements
• What influencer marketing can learn from PR’s history
• Email in 2017: Dying platform or still a worthy investment?
• Mapping keywords to the buyer journey in SEO
• MediaBrix – now Receptiv – adds programmatic video marketplace and DMP
• Surprise: Only 12% of top websites are using header bidding
• Aprimo adds digital asset management with ADAM acquisition
• What makes people love the brands they love?
• Bing rolls out ‘Sportscaster’ Messenger bot for March Madness

Search News From Around The Web:

Industry

• Walkies! Google My Business Virtual Tours: From Concept to Completion, indagodigital.com.au

Local Maps

• Google Maps’ Street View can now lead you into a bubbling lava lake, The Register
• Pranksters use Google Maps to change name of Tumbridge Wells park to ‘Dogging Central’, The Sun

Link Building

• How Real Marketers Create Backlinks That Matter, Entrepreneur

SEO

• 404s Are Not A Signal Of Low Quality, Says Google, Search Engine Roundtable
• Google Says Again, Site Command Is Here To Stay, Search Engine Roundtable
• Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday, Moz
• SEO basics: How to optimize a blog post?, Yoast

SEM / Paid Search

• Google AdWords Testing 6 Or More Ads On Bottom Of Search Results?, Search Engine Roundtable

Search Marketing

• Video: Google Fred Update Analyzed, Google Targets Fake Hateful Content Google Home Ads, Search Engine Roundtable

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