SEO

E-commerce marketing technology firm Sidecar has launched a new solution for managing Amazon Advertising campaigns. Through a mix of managed service and technology, Sidecar for Amazon aims to streamline management of sponsored products, sponsored brands and product display ads and provide optimization and reporting features currently lacking in the Amazon …

On October 1, keyword research browser add-on Keywords Everywhere will move from a free to a pay-as-you-go model, the developer announced on September 25. Keywords Everywhere provides volume, CPC and competition estimates on your search query as well as “related” and “people also search for” keywords. Under the new pricing …

With Microsoft Ads recently opening a responsive search ad (RSA) beta to their advertisers, it’s clear that the automated Text Ad format is here to stay. The push towards automation continues and with it comes the pressure from platform reps to adopt. While larger accounts have the luxury, in terms …

At its core, SEO is a solution sale. You’re not just promoting an existing product; instead, you’re actively trying to remedy those pain points with the product itself. Ensuring clients know the value of SEO is key to closing a sale. This guide from Boostability outlines three reasons why a …

Ever put in a development ticket for what you thought would be a simple tracking code update? And then waited weeks for the task to be completed? Google Tag Manager (GTM) saves marketers and developers alike by allowing you to set up tracking codes for analytics and ad platforms through …

Google has released new snippet settings to allow webmasters to control how Google search displays your listings, the company announced on the Google webmaster blog These settings work either through a set of robots meta tags and an HTML attribute. New meta tags to settings snippets. You can add the …

Phone calls convert at 10x the rate of clicks, so it makes sense that many marketers spend a considerable portion of their budgets driving calls from paid search and social media. What doesn’t make sense is that the data available from phone calls are allowed to slip through the attribution …

While it’s true that you can access abundant resources through your operating system’s GUI, a terminal emulator window will provide you access to command line utilities including notably important network-centric ones for technical SEO and programming. There’s a lot of power and much more to see when you’re working “under …

Server migrations “are pretty uneventful for Google systems” so long as everything else stays the same, although Googlebot will readjust how frequently it crawls your site, Webmaster Trends Analyst John Mueller said on the September 24 edition of #AskGoogleWebmasters. The question. “Our site is changing servers and I’ve had this …

Founded in 2008, Nextdoor is probably the most interesting company in local search that isn’t named Google, Facebook or Yelp. It’s not really on the mainstream local SEO to-do list at this point but it’s definitely a massive site with lots of traffic and engagement. Today the site announced a …