SEO

You only need to glance at the data in Google Trends to see how much interest in content marketing has increased in the last five years. But while interest has spiked, uptake has been relatively slow. The problem that comes with emerging tactics and trends is that it takes a …

  YouTube launched a new way to run video ad campaigns on Monday. The new Video Reach campaigns make it possible for advertiser to upload three different asset types — six-second bumper ads, skippable in-stream ads and non-skippable in-stream ads — in a single campaign. Google will use its machine …

    Now you can get fresher data in the Google Search Console performance reports, Google has announced. Google also now lets you export the data using a custom date range. How fresh? Google said the data is “as recent as less than a day old.” We checked our various …

Despite the rise of zero-click results, a new study (.pdf) from BrightEdge says organic and paid search still deliver far more traffic to websites than other channels, including social and display advertising. The company found that paid and organic search are responsible for “68% of all trackable website traffic.” Organic …

Imagine you got a spike of traffic from Facebook amounting to hundreds of thousands of visitors — but only a trickle of them converted. And let’s assume all the moving parts in your funnel are working properly; you’ve got a fast- loading website, great conversion copy, and well-functioning sign-up or …

  Microsoft Advertising is continuing to invest in audience targeting products. “[Our offerings have] evolved from keyword attribution to more audience attribution as we develop our AI work and Microsoft Graph,” said Microsoft Advertising GM, Steve Sirich, in a phone interview Tuesday. “We continue to drive more aggressively into audience …

  Numerous Google search tracking tools are all reporting a drop in the number of search results that display the review rich results, the stars under the search result snippets. This should come as no surprise since Google announced an algorithm update to tighten the rules around when a review …

For those that understand me, you understand I am stressed with monitoring adjustments in Google. That consists of ranking updates, like those core formula updates, however additionally interface adjustments as well as various other modifications that affect SEOs as well as their customers. One more individual consumed with this job …

  Google’s ranking algorithm might remain a mystery, but it’s always surprising to me that all marketers don’t rally around the same important concept as the most crucial of all: intent. By “intent,” I mean both user intent and what I call “creation intent.” That is, we should always be …

“You no longer need to do anything special for hash-bang URLs,” Google’s John Mueller said on the September 17 edition of #AskGoogleWebmasters, “we’ll just try to render them directly.” The question. “What is the current status of #! AJAX crawling? How do I set up redirects?” asked user @olegko via …