SEO

Earlier this year, I wrote an article about how to add How-to Schema to your content. I followed that up with a piece on FAQs for FAQ Schema. Both involved a fun experiment that I referred to as “Schema Inception,” where I explained how each functioned, while marking up the …

The new Google Shopping shows personalized results based on signals including search activity. Google’s new personalized shopping “destination” is now live in the U.S., the company announced Thursday. As we reported when Google first teased the U.S. release of the revamped Google Shopping experience in May, Google is bringing personalized …

“Our systems don’t have a problem when it comes to multiple H1 headings on a page,” said Webmaster Trends Analyst John Mueller on the October 3 edition of #AskGoogleWebmasters, adding that using semantically structured headings does help Google understand your pages. The question. “Can we have a clear answer to …

Remember the struggle of finding the perfect gift for all the different people in your life? So. Much. Pressure. As PPC marketers, we have the added responsibility of promoting the giftable products our clients sell and making sure we’re pushing the right products to the right audience. It’s almost double …

Earlier this week Mapquest was sold by corporate parent Verizon to System1, an ad-tech company you’ve probably never heard of for an undisclosed amount, which was “not material enough for Verizon to file paperwork.” That’s a metaphor for how far Mapquest has fallen since its heyday as the dominant online …

  Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to Google and Facebook, the e-commerce giant is already making its presence felt. Advertising has become one of Amazon’s fastest-growing businesses. In 2018, Amazon advertising revenue experienced …

Google Ads is shutting down the accelerated ad delivery option starting October 7. On Friday, Microsoft Advertising announced it will follow suit. Why? Starting November 1, all Microsoft Advertising Search, Dynamic Search Ads and Shopping campaigns will automatically start serving with standard delivery. Why? Accelerated delivery was designed to serve …

MapReduce. Google has now fully stopped using MapReduce. Don’t worry, it doesn’t impact the search results, says John Mueller of Google. Webmaster video hangouts. John Mueller routinely does Google webmaster hangouts. Check out the schedule. Breadcrumbs bug. Google Search Console’s new enhancement report for breadcrumb schema had errors. Check the …

  Shopify Marketing, launched last year to enable merchants to set up marketing campaigns across various ads platforms, announced an integration with Microsoft Advertising this week. Microsoft Advertising (formerly Bing Ads) powers search advertising on Bing, Yahoo and AOL as well as a network of partner sites. Why we should …

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