SEO

One of the promises of machine learning and AI is that mundane tasks can be automated leaving people to do more strategic or creative work. That’s what BrightEdge is saying about its new Autopilot SEO product, which the company likens to a self-driving car. The product was announced several weeks ago …

I’m a big fan of managing SEO in-house, yet, I usually find that doing 100% of the work in-house is not the best approach for most businesses. Even the best companies and top SEO teams around the globe still outsource a few things. As you’re rolling out next year’s budgets, …

“In order to be eligible to be shown as a rich result, you need to make sure that the page uses the right structured data and that it complies with the appropriate policies on our side,” said Webmaster Trends Analyst John Mueller on the October 9 edition of #AskGoogleWebmasters. The …

Bing has launched a new content submission pilot that enables publishers to not just submit URLs to the search engine but also submit its full content and images. This allows Bing to see your content without actually crawling the content first. Pilot. This is a limited pilot, which means Bing …

Call intelligence company Invoca has released a new call analytics tool called “Signal Discovery.” It uses machine learning/AI to cluster calls into topics and reveal insights about customer interactions and the efficacy of campaigns. It can also help automate marketing optimization based on call content without human involvement, according to …

While earned, owned, and paid media are all important to digital strategy, PPC and SEO touch all levels of the digital marketing trifecta. Paid media is the best way to promote your brand and message to your target audience. Good SEO and content strategies are the most controllable elements of …

Click traffic from the Google search partner network took two major blows in early 2019. The first was Yahoo’s move to begin showing only Microsoft Ads-powered sponsored listings following a more than three-year stint in which some of Yahoo’s listings were powered by Google. The second was Google’s update to …

Nextdoor is launching a new ad product called “Local Deals.” While the company has shown ads from local businesses for some time those have come largely through partners; this is the first broad-based self-service offering for small businesses (SMBs) on the site. Simple ad creation. In order to set up …

Google has announced two new reports within Google Search Console. These reports help you understand how well your videos are performing in Google search and help you fix issues with your videos displaying in Google Search. Video Appearances in Performance report details. The first report is a new option under …

Manager accounts let you manage multiple accounts and share data through a single sign-on. Microsoft Advertising announced several updates for manager accounts on Monday. Manager accounts for all. Starting today, new users will automatically have a manager account when they sign up for Microsoft Advertising, whether they plan to manage …