Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, …
Read More »Understanding referrer clicks and how they can skew search engine market share
As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All clicks are not the same. There are paid clicks. There are organic clicks. There are mobile clicks. And many times there are clicks that get quickly redirected …
Read More »New SERP feature truncates title tag in favor of location
It seems Google is helping out local businesses… or is it? On Oct. 2, we spotted something new happening to title tags in Google UK search results – location names were being added to truncated title tags, despite these not being present in the original title tags. For example, …
Read More »A story of a loyalty app: How mobile applications can keep improving your customer experience
Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average smartphone owner uses about 30 apps per month come as no surprise to anyone. At the same time, knowing that …
Read More »Google My Business discontinues toll free phone support
Among the most effective components of Google My Organisation was that you had the ability to call a contact number and also talk to a person at Google regarding your Google My Organisation listing. So if you had a concern with exactly how your service was turning up in …
Read More »Here’s what you need to know about Google’s newest local algorithm update
Local SEO community chatter began last week with a question: Did your listings experience a drop in rank last week? Then on Nov. 6, a tweet from Austin Holdsworth (co-author of this article) went out: He wasn’t alone. The local SEO community was a consistent chatter about a Google update, …
Read More »Here’s how to set up the Google Site Kit WordPress plugin
On Oct. 31, Google announced the launch of its Site Kit WordPress plugin that, “enables you to set up and configure key Google services, get insights on how people find and use your site, learn how to improve, and easily monetize your content.” This plugin allows you to easily connect …
Read More »DuckDuckGo joins World Wide Web Consortium
DuckDuckGo has joined the World Wide Web Consortium (W3C), the search engine announced on Monday. As a member of the international organization, DuckDuckGo says it will contribute to “global standards with privacy in mind as part of our mission to raise the standard of trust online.” Why we should care …
Read More »Which SEO software is right for your company?
Throughout the years, Google’s internet search engine results web page (SERP) has actually progressed from 10 basic blue web links to an extra vibrant sight with Sponsored Advertisements on top of the web page, as well as greater than 20 various other SERP aspects. While this makes the Google SERP …
Read More »Google Merchant Center updates rolling out ahead of holiday push
Google is out with its holiday updates for merchants. The company recently rolled out interface and navigation updates for Google Merchant Center. On Wednesday, Google announced a number of new and updated features aimed at simplifying the process of getting your product information on Google properties for the holidays. Automated …
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