SEO

Google launches search tips for when the query doesn’t return great matches Google today announced it is launching a new feature that tries to help you rephrase your query when the search engine cannot find relevant results on the web. Google said it is rolling out in the U.S. today …

Google will roll out identity verification program to all advertisers Google is extending its identity verification program to all advertisers, the company announced Thursday. Advertisers will be required to submit business incorporation documents, personal identification and other information to prove who they and the country they operate in. Disclosures can …

When your Google My Business listing becomes your lifeline The recent days and weeks have been a blur as I’ve helped clients manage their online reputations amid a global pandemic that continues to inflict a heavy toll. Oftentimes Google My Business has been in the eye of the storm, with …

Google testing Question Hub in the U.S. for COVID-related queries   Back in 2018, Google began testing a way for searchers to submit questions to Google manually. It launched in Google India in 2019 as Question Hub, a way for searchers to let Google know when they haven’t been able …

Is much worse than people know. Fake reviews are a growing problem for consumers and the local and product-search sites they rely on to make purchase decisions. We know from multiple studies that roughly 90% of internet users consult online reviews before buying. The scale of the fake reviews problem …

Expand marketing intelligence, predictive campaign optimization capabilities In its latest acquisition, San Jose, CA-based TapClicks has bought AdStage, a San Francisco-based cross-channel paid media analytics and optimization platform, the company announced Wednesday. TapClicks offers a unified marketing data and operations platform for agencies, media companies, brands, franchises and HIPAA-covered entities. …

Did you know that Google employs 810 features on its SERPs? Knowledge Graph. Direct Answers. FAQs. Just a sampling of a whopping 810 (!) features on Google’s search engine results pages. Each are tied to a certain type of search or search intent. Not all of the features show up …

How COVID-19 may change the SERP forever   What started out as a simple alert panel has evolved into the most prolific set of direct information the Google SERP has ever seen. Google’s on-the-SERP coverage of COVID-19 isn’t only an easy-to-access beast of a data source, it’s also a peek …

adds clarity around eligibility, timing for SMB ad credits   Last month, Google announced it would be providing $340 million in Google Ads credits for SMBs as part of an $800 million effort to support organizations during the coronavirus pandemic. On Monday, the company updated the help page to provide …

Security Researchers Finally Figure Out ‘Unkillable’ Android Malware Bing has partnered with crowdfunding platform GoFundMe to facilitate donations to local businesses impacted by the COVID-19 pandemic, the search engine announced Monday. Bing Places for Business account owners can set up a fundraiser through GoFundMe and Bing will display a donation …