SEO

Yesterday, you (or the kids) may have been in for a surprise if you searched Google for the term [Christmas]. Hide the kids. Here is a look at some of the NSFW Shopping ads that were showing for the query as of last evening. Cleaned up. Google has since demonetized …

Google recently announced that publishers can now create Google Actions from web content using schema markup. For brands, Google Actions can be a great way to get more mileage out of your SEO strategy and offer another opportunity to reach searchers organically. Optimizing for newer SEO features like Google Actions …

It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites. Survey consistent with traffic …

Google Ads engineers have been working to fix conversion reporting since a bug caused conversions to be overreported for in the AdWords API, Google Ads API beta and Google Ads scripts. Status update. As of Sunday, conversion reporting has been fixed except in the Search Query Performance, Geo Performance, Keywordless …

If your operating assumption about local search is that Google lookups on smartphones dominate traffic, you wouldn’t be alone. But now comes a new consumer survey (n=500 U.S. adults) from Ignite Visibility that presents a number findings that appear to upend the conventional wisdom about local search. Some surprising findings. …

  We recently wrote about how PPC managers are making keyword research a lot harder than it should be. If you’re seeing a pattern here, well done. It’s all about overcomplication. Overcomplication is a frustratingly irritating problem because you’re not doing anything wrong per se. The job will still get …

The latest version of Microsoft Advertising Editor has an updated look and some new features designed to make it easier to use. The redesign coincides with a new look for the web interface that’s rolling out. Combined basic and advanced search box. If you join this beta, instead of a …

November has been a crazy month for the SEO industry. Although there have been a ton of changes on the organic side, I’m going to be focusing on the changes we’re seeing in the local results (Google Maps packs). Starting on Nov. 5, we started seeing huge changes in the local …

  First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, they’ve become a holy grail. But extracting value from first …

Google’s Local Guides program has more than 120 million members in 24,000 locations globally. They are a largely invisible but indispensable part of the Google Maps experience, providing reviews, images and other content as well as answering questions (QA) about local businesses and places. Local recommendations. Now the Guides are …