SEO

8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking …

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3 case studies of duplicate content consolidation

It’s commonly held that duplicate or substantially similar content is bad for SEO. When Google finds duplicate content, this creates a conflict for the algorithm. Essentially, Google gets confused as to which page should be the primary ranking URL for a given search query, so it chooses the one it …

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Missouri Attorney General initiates Google antitrust investigation

Missouri Attorney General Josh Hawley has reportedly initiated an investigation into whether Google has violated Missouri consumer protection or antitrust laws. According to a press release, the Missouri Attorney General’s office is looking at data collection, “misappropriation” of third-party content and promotion of “websites owned by Google” to the detriment of …

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Facebook Local is the social network’s stab at Yelp, Foursquare

  Facebook’s year-old Events app hasn’t turned into the Google Calendar competitor it was primed to become. So the social network is relaunching it and redirecting its aim at local search platforms like Yelp and Foursquare. Last week, Facebook debuted Facebook Local, a refurbished version of its Events app that …

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SearchCap: Google antitrust, Facebook local & Google defamation

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CEO who forged court order to get Google to remove defamation faces prisonNov 13, 2017 by Chris Silver Smith Contributor Chris Silver Smith tells the lamentable …

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