Facebook’s year-old Events app hasn’t turned into the Google Calendar competitor it was primed to become. So the social network is relaunching it and redirecting its aim at local search platforms like Yelp and Foursquare.
Last week, Facebook debuted Facebook Local, a refurbished version of its Events app that aims to help people find nearby things to do and places to go and make Facebook more of a player in local search.
[Read the full article on Marketing Land.]
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