SEO

Google is integrating third-party reviews into the Knowledge Graph for hotels. It apparently has been happening since 2016 and is entirely opt-in for the provider. Google works directly with the third-party review source (e.g., TripAdvisor) to integrate the content. In the example below, TripAdvisor reviews for Southern California hotel Terranea are …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What to watch for in 2018: Mobile SEO predictionsDec 27, 2017 by Cindy Krum Mobile SEO expert Cindy Krum shares her predictions for where mobile is …

Marlene Dietrich, the iconic German-born actress, is being honored today on the Google home page on her 116th birthday. She was one of the most well-paid actresses of her time, starting in many well-known Hollywood films such as “Morocco” (1930), “Shanghai Express” (1932), and “Desire” (1936). Google said, “Marlene Dietrich …

Google is testing a new “related searches” box in the mobile version of the Google Image search results page. Robin Rozhon spotted the change and posted a screen shot on Twitter of this new box. I cannot replicate the new user interface, but it does look like others are also …

As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see how major Google algorithm updates affect our industry as a whole. Sure, we can perform test after test to see how our clients are affected, but what about the poor account …

Though paid search has long since cemented its place as a pillar of digital marketing, changes in technology and consumer behavior have continued to reshape the PPC landscape and keep search marketers on their toes. In 2017, we saw the last of “standard” text ads in AdWords as expanded text ads, …

As we wrap up 2017 and look forward to 2018, many SEOs will speculate about what to expect in the year to come. Since my focus is mobile, I wanted to share my unique expectations for 2018 by outlining what we know and what we suspect on the mobile SEO …

It’s that time of the year! That time of year when we all agonizingly optimize for holiday shopping behavior, do our best to navigate complicated family dynamics and read countless end-of-year lists. SEL reporter Amy Gesenhues recently summarized the annual release of Google’s “Year in Search” for 2017, and there …

Local SEO practitioners have an increasingly important role to play in the digital marketing mix as searches with local intent continue to grow at a fast pace — particularly on mobile devices. Google has responded to this shift in consumer behavior accordingly, releasing several updates in 2017 that have allowed …

Though the part of Google’s antitrust settlement with the Federal Trade Commission that had them allow exports of AdWords data through its API expires tomorrow, Matthew Sucherman, Google’s VP and deputy general counsel, announced today that Google will keep the AdWords API terms and conditions as they are currently. That means …