SEO

According to a report appearing in Reuters, Google’s parent Alphabet is considering a sale of reviews publication Zagat. The company was purchased in September, 2011 for a reported $151 million in the wake of a failed deal to acquire Yelp. At the time Google needed local reviews content to better …

Most marketing professionals don’t give much thought to the regulatory climate. In the US, unlike Europe, privacy laws are largely industry-specific and targeted toward healthcare and financial services. Thus, marketers have largely been able to rely on lawyers to provide privacy disclosures and then go on to business as usual. …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How much will privacy regulation disrupt the local search market in 2018?Jan 3, 2018 by Wesley Young Columnist Wesley Young covers a growing storm of events …

Google has published on the Google Research blog the search quality raters guidelines, contractors guidelines to evaluate Google’s search results, specifically for the Google Assistant and voice search results. It is similar to the web search quality guidelines, but it changes in that there is no screen to look at …

One of the first items you should consider in putting together an SEO plan is what keywords you should try to rank for. That’s very basic, right? But the world of SEO has become more complex. It’s not like you can simply decide you want to rank for a keyword, …

Oh, the resolutions keep coming! Based on last year’s 17 link resolutions for 2017, I give you my 18 link resolutions for the new year. Here’s to a great start for all your marketing efforts! 1. Educate yourself more about link metrics I’ve seen so many people referencing link metrics, such …

According to a report on CNBC, Amazon is in talks with several large consumer product companies, such as Procter Gamble, about advertising and sponsorship opportunities through Alexa and voice search. According to the report: The e-tailer has been in talks with several companies about letting them promote products on the best-selling …

Targeted, personalized ads have long been held up as a win-win-win, for consumers, advertisers and publishers. An article from The New York Times about climate change deniers using Google AdWords to promote their agenda pokes (more) holes in that optimistic vision. In the Times article, Hiroko Tabuchi laid out how …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: There’s nothing stopping climate change deniers from using Google AdWordsJan 2, 2018 by Ginny Marvin The latest case study on ways in which targeting algorithms determine …

Today’s Google doodle ends its illustrated holiday doodle series, showing the penguins who have been featured in all the images back on a snowy landscape watching the sunrise. Since the first doodle shared on December 18, the penguins have made plans to visit their tropical bird friends in warmer weather, …