ouh_desire / Shutterstock.com Google has quietly dropped the tappable shortcuts feature the company released just about a year ago in the Google search app. That feature aimed at giving you a quick way to access Google features without having to search for them. Andy B. from the Google Search Assistant …
Read More »Google officially announces the new Google Search Console is available for everyone
Google has officially announced the full roll out of the new beta version of the Google Search Console on the Webmaster blog. As we reported, the beta had reached nearly everyone as of a couple of weeks ago. “We are happy to announce that the new Search Console is now available to all …
Read More »Technical SEO in the age of semantic search and Google
“Does technical SEO even matter anymore?” “If I just write a lot of content, I’ll drive traffic right?” “Is keyword research even worth the investment?” These are common questions I am asked and see asked across the web all the time. In an era that has proclaimed the death of …
Read More »Case study: On-page + off-page SEO working together = success
I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find doing this basic hard work still works incredibly well. In today’s post, I’m going to share a case study of a travel site whose business plan …
Read More »Bing explains how AI-powered intelligent answers can show users two points of view for the same query
In December last year, Bing introduced several AI-powered search features, one being intelligent answers. This week Mir Rosenberg from the Bing search team published more detail on how one type of intelligent answer format called multi-perspective answers works. Bing multi-perspective answers provide two different and often opposing perspectives on a topic. “There …
Read More »SearchCap: Google Search Console live, Quora ad targeting & Google search app update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing explains how AI-powered intelligent answers can show users two points of view for the same queryFeb 6, 2018 by Barry Schwartz Multi-perspective answers is another …
Read More »How to create content to support local SEO and rock the rankings
The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are familiar with the Google update known as Pigeon. Launched in 2014, it allowed greater search visibility for local directories, which helped local …
Read More »6 AdWords strategies businesses can use to make love, not war on Valentine’s Day
If you’ve visited any local pharmacy recently, you have a pretty good idea of what holiday is coming up. Yup, that one with the hearts, chocolates, flowers and teddy bears. It’s not Christmas or New Year’s, but Valentine’s Day is a huge opportunity for all businesses, not just flower delivery …
Read More »Google adds new SEO Audit category to Chrome’s Lighthouse extension
Webmasters, web developers and SEOs are getting a new feature in the widely used website auditing tool Lighthouse. Google announced today the addition of an “SEO Audits” category to the Chrome extension. You can access the new audit category via the “Options” button in the extension. By no means a …
Read More »SearchCap: Super Bowl search ads, Google SEO audit tool & WordPress
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new SEO Audit category to Chrome’s Lighthouse extensionFeb 5, 2018 by Michelle Robbins The popular auditing tool used by developers and search marketers now …
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