SearchCap: Google Search Console live, Quora ad targeting & Google search app update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing explains how AI-powered intelligent answers can show users two points of view for the same query
  Feb 6, 2018 by Barry Schwartz

  Multi-perspective answers is another example of how Bing is using artificial intelligence to inform richer search results.

• Case study: On-page + off-page SEO working together = success
  Feb 6, 2018 by Eric Enge

  Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on driving targeted traffic.

• Technical SEO in the age of semantic search and Google
  Feb 6, 2018 by Ryan Shelley

  Contributor Ryan Shelley explains that technical SEO is more important than ever — but for long-term ranking success, understanding how Google processes data is key.

• Google officially announces the new Google Search Console is available for everyone
  Feb 6, 2018 by Barry Schwartz

  The Search Console UX team shares how user feedback played a role in the evolution of the new version.

• Google removes tappable shortcuts from search app
  Feb 6, 2018 by Barry Schwartz

  Less than a year after launching this feature, Google has removed the shortcuts offering quick answers on weather, sports entertainment info.

• Quora adds more contextual behavioral ad-targeting options
  Feb 6, 2018 by Ginny Marvin

  The platform is steadily enhancing its advertising offerings.

• 4 ways to get more out of Bing Ads
  Feb 6, 2018 by Sponsored Content: Optmyzr

  Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory
• Twitter loses its AR, VR head Alessandro Sabatelli
• Blockmetry launches its GDPR-friendly web traffic software
• Innovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’
• 4 ways to get more out of Bing Ads
• Four new search trends in mobile app discovery
• We’ve got omnichannel all wrong

Search News From Around The Web:

• When Your Google Disavow List Is Maxed Out, Search Engine Roundtable
• Announcing service account creation in the Merchant Center, Google Ads Developer Blog
• Google Is Likely Buying Chelsea Market Building for More Than $2 Billion, Eater NY
• Image searches with chip control!, SearchReSearch
• The Case For PPC Creative In Multiple Languages, PPC Hero
• Winning Mobile with Smart Content and AMP, BrightEdge SEO Blog

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