Many users around the globe are noticing a new keyword bidding interface in the AdWords UI today. Clicking to update the Max CPC on a keyword brings up a new look with suggestions tailored to the specific keyword. Kelly Baker, paid media manager at UK-based digital marketing agency Prodo, tweeted …

Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing accounts, missed opportunities may be found, while issues with campaign structure, settings and optimizations can be addressed. Many agencies have checklists and/or specific areas they review when auditing accounts. However, as …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 critical areas to consider when performing AdWords auditsMay 12, 2017 by Matt Umbro AdWords audits are a great way to win business and check on …

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your …

The Hotel Villa Honegg is an exceptional 5-star Superior establishment set in the heart of Switzerland. Perched high above Lake Lucerne and offering exclusive amenities, the Villa Honegg presents a unique proposition. The Art Nouveau-style villa on the Bürgenstock was built in 1905 and reopened in 2011 following a complete …

With a new month comes a new slate of exhibits opening around the city. Since Toronto is so diverse, the city offers something different for everyone. Whether it’s a collection of student work or an exhibit combining art and dance, there’s a collection to suit the unique tastes of just …

It’s around this time of year that many Canadians are itching to take a trip. Whether you’re a fresh graduate who has just completed your post-secondary program, or a professional looking for your next family vacation destination, the allure of an international adventure is undeniable. One of the best ways to …

If you’ve been indulging in shopping sprees the past few weeks, chances are that you’re replenishing your wardrobe with new Spring 2017 staples. Whether your poison of choice happens to be shoes or purses, chances are that your closet itself is also in need of organization. As you colour code …

If you’re a homeowner who has been anxiously awaiting patio weather all year, you’re in luck- the season of outdoor entertaining is around the corner. Whether you are planning an entire backyard makeover or simply hunting for a few new accent pieces, decorating your patio is an exciting design challenge. …

Sunday is often reserved for brunch, so it’s only fitting that Mother’s Day be celebrated over the finest of breakfast foods. Whether your mom is an adventurous soul or a traditional lady with a taste for luxury, Toronto offers many brunch events which just may please her palate. From dining like …