Life expectancy has mostly been rising in the United States — overall. However, new research has found that in some counties life expectancy is falling — people are not living as long in certain areas. In fact, in many counties, the average life expectancy is 20 years — TWENTY years …
Read More »Using call and SMS data to drive new customers
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These …
Read More »IBM Accidentally Shipped Malware to its Business Customers
Managing enterprise deployments isn’t like handling consumer hardware. Large companies tend to have much longer deployment life cycles, they don’t like to take chances with mission-critical infrastructure, and they demand high reliability and short service times. One thing consumers and enterprise customers do have in common, however, is that shipping them …
Read More »Windows 10 S on the Surface Laptop Will Be Locked to Edge and Bing
Microsoft announced a new version of Windows and a laptop to go along with it yesterday, but the reaction has been tepid at best. Windows 10 S is supposed to be taking on Chrome OS with a specific focus on education, but Microsoft chose to show off the new stripped …
Read More »E-reader Sales Slack as Paper Books Reclaim Market Share
If you have an e-reader collecting dust on a bookshelf somewhere, forgotten in the same place you’ve had it tucked for the last umpteen months, you’re not alone. Recent data from the Publisher’s Association indicate a major market trend back toward treeware, as ebook and e-reader sales continue to slump …
Read More »Hands-on with Hulu’s new Live TV service
Hulu officially announced the launch of its live TV streaming service this morning at its Upfront presentation in New York, after earlier promising its “under $40” offering would arrive sometime this spring. The service — which is actually $39.99 per month — has a robust channel lineup, cloud DVR and …
Read More »11 Healthy PB2 Recipes for Peanut Butter Lovers
With up to 85 percent less fat and 50 percent fewer calories than regular peanut butter, powdered peanut butter has become the hot new item among health-conscious cooks. Two tablespoons of PB2 powder contains just 1.5 grams of fat — yes, really! How can something so magically delicious be so low …
Read More »How Google assesses the ‘authority’ of web pages
Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. Rather, Google looks at a variety of undisclosed metrics which may even vary from query to query. The original authority …
Read More »5 ways SEO experts say you should optimize for RankBrain
Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred to as a “top ranking factor,” which led many to ask how to optimize for RankBrain. However, it’s not really a factor like links or mobile-friendliness. You …
Read More »New Google test shows hotel reviews grouped by traveler type & categories
Google is now testing a new method of displaying local reviews for the hotel industry by grouping and summarizing reviews by traveler type and category of service. Sergey Alakov first noticed this test, and he captured many screen shots of the Google local reviews test. I’ll summarize the big changes …
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