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Using call and SMS data to drive new customers

Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These …

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IBM Accidentally Shipped Malware to its Business Customers

Managing enterprise deployments isn’t like handling consumer hardware. Large companies tend to have much longer deployment life cycles, they don’t like to take chances with mission-critical infrastructure, and they demand high reliability and short service times. One thing consumers and enterprise customers do have in common, however, is that shipping them …

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E-reader Sales Slack as Paper Books Reclaim Market Share

If you have an e-reader collecting dust on a bookshelf somewhere, forgotten in the same place you’ve had it tucked for the last umpteen months, you’re not alone. Recent data from the Publisher’s Association indicate a major market trend back toward treeware, as ebook and e-reader sales continue to slump …

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Hands-on with Hulu’s new Live TV service

Hulu officially announced the launch of its live TV streaming service this morning at its Upfront presentation in New York, after earlier promising its “under $40” offering would arrive sometime this spring. The service — which is actually $39.99 per month — has a robust channel lineup, cloud DVR and …

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11 Healthy PB2 Recipes for Peanut Butter Lovers

With up to 85 percent less fat and 50 percent fewer calories than regular peanut butter, powdered peanut butter has become the hot new item among health-conscious cooks. Two tablespoons of PB2 powder contains just 1.5 grams of fat — yes, really! How can something so magically delicious be so low …

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How Google assesses the ‘authority’ of web pages

Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. Rather, Google looks at a variety of undisclosed metrics which may even vary from query to query. The original authority …

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5 ways SEO experts say you should optimize for RankBrain

Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred to as a “top ranking factor,” which led many to ask how to optimize for RankBrain. However, it’s not really a factor like links or mobile-friendliness. You …

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