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Competitors ‘brought pressure’ on NFL

That chatter continued this week, with owner Robert Kraft saying at a Bloomberg Breakaway on Tuesday night that he believes other NFL owners lobbied the league to punish his franchise aggressively. So, our competitors, I understand how they brought pressure on the league office to be very strong and [lobbied] …

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Buccaneers are Coast’s new favorite team

The Buccaneers selected Stone High’s Justin Evans in the second round of last month’s NFL draft. Evans and Brown wasted zero time impressing at the Buccaneers’ recent rookie mini-camp, which is designed to get the new additions acclimated to their new team, and could land roles as rookies with Tampa …

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Latest Golf Rules Changes

If the United States Golf Association and Royal Ancient Golf Club can quicken the pace of play as rapidly as they continue to introduce new rules, golf might finally have something here. While stating the game is meant to be performed more naturally without the aid of those measurements, the …

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Let’s get visual: Shopping from within images

A little over a year ago, I published an article on the importance of data feeds as influencers of future search: Structured data feeds front-load the search engine results pages (SERPs) with user-rich information, creating a new search experience for more personalized, localized and actionable results. Fast forward to today, …

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Relevance vs. authority: Which link has more value? (Part 2)

Welcome to Part 2 of my series on relevance versus authority in link building. In this series, I’m sharing expert opinions from around the SEO industry. The question I asked these experts was: “All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly …

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Should you outsource your content or hiring an in-house writing team?

It’s no secret that quality content improves brand awareness, increases customer loyalty and drives leads, but most marketing managers say that good writers are difficult to find. Companies need writers who can create value through informative and engaging information. So, do you outsource your content or build an in-house team? …

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SEO vs. PPC: Pros, cons & an integrated approach

A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 …

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