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Stop overloading your Local SEO content!

I’ve been spending a lot of time on the road, speaking at conferences and talking to marketers and business owners, and I’ve been having the “content” talk far too often lately. You know, the one that’s almost as awkward as sitting down with your kids to talk about the birds …

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5 reasons why websites still matter to local search in 2017

Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, either. Specifically, …

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Study argues Yelp drives higher conversions than Google and Facebook

A new consumer survey from Nielsen, commissioned by Yelp, argues that review sites drive higher conversions than search and social media. The survey of 2,000 US adults found that 92 percent of respondents said they made a purchase after visiting Yelp, “at least sometimes, frequently or almost always.” At the highest level, …

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[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

The Google news was fast and furious last week, with numerous announcements coming from its annual developers’ conference, Google I/O 2017. The latest episode of our Marketing Land Live podcast offers a look back at some of the bigger announcements that will impact online marketers. Much of the focus was …

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Get Seriously Faster With These Hill Running Workouts

Photo: Pond5 You love running. You get out a few days per week, and run your regular loop of the neighborhood, and you crush it. Except lately, maybe you’re not quite crushing it. Maybe you’re doing it, but you’re not getting faster, you’re not going any farther, and you’re not …

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Fresh Spring Trends To Brighten Your Beauty Routine

You’ve put away those winter clothes and boots and pulled out of hiding the sandals and beach cover-ups. Finally, it’s spring! Now it’s time to find a beauty routine to match your easy breezy wardrobe, and one that’s also kind to the environment. Here are our favorite, eco-friendly ways to …

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Depleted Spurs in 120-108 at Game 3

Game 3: Warriors 120, Spurs 108, Saturday, ATT Center SAN ANTONIO With their confidence shaken after taking a 36-point beating from the Golden State Warriors in Game 2, the Spurs were determined to be more competitive when the series shifted to San Antonio. Led by dynamic forward Kevin Durant, who …

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